Who gives a shit about National Bubble Bath Day? We surely don't. National Find a Rainbow Day? Fuck that, too. For the really fun days, the ones that nobody else bothers to celebrate, visit . . . The Book of Daze℠.
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The Fuck It List
Ten Things You Should Quit While Not Going Gently into That Good Night
3. Seat Belts
4. FOX Fucking News
5. Paying for Music and Movies
6. Picking Up Pills That You Drop
7. Pissing Indoors
8. Talking Baby Talk to Children
9. Stupid-ass, Dip-Shit, Old Fart Hats
10. Bathing or Showering Regularly
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National Three on a Match Day Dec 2, 2019 - 7:25
It's a 1970s game show, a 1932 movie, and a late 1920s marketing ploy designed to bait people into using more matches. It's three on a match, that's what it is, Skippy, and today is its national celebration day.
The three-on-a-match superstition—if three soldiers lit their cigarettes from the same match, the third soldier on the match would be shot—is thought by some to have been invented in the late 1920s by the Swedish match tycoon Ivar Kreuger, who was called a genius and a swindler by one biographer and who once admitted, "I've built my enterprise on the firmest ground that can be found ... the foolishness of people."
Although Kreuger didn't create the three-on-a-match superstition—it was mentioned in a newspaper editorial in the United States in 1919 and may date back to the first Boer War (1880-81)—he monetized the notion out the wazoo . . . ultimately controlling between two thirds and three quarters of worldwide match production. Such is the power of superstition.
Called the "Leanardo of larcenists," Kreuger "either built a match monopoly that overreached or orchestrated one of the biggest pyramid schemes in history." He shot himself in his Paris
apartment on March 12, 1932. A 9-mm semi-automatic was found on the bed beside his body. He was fifty-two, and he controlled roughly four hundred companies.
Later that year First National Pictures released The Match King, a film loosely based on Kreuger's life.